Digital
Astrum Swizzle | Recipe
This project was inspired by alcohol brands and more specifically their recipe videos. This is part of an ongoing project on Instagram @astrumliquor. The goal with this video was to showcase the product, the ingredients, and the recipe itself by combining both static shots and dynamic actions.
Fox Country | “Coming Soon” Ad
This project was inspired by the clothing ads made for higher end mens fashion brands. The goal was to introduce the brand with an eye-catching, but also mysterious, short video. The execution was done more stream of consciousness, being shot and edited within the same day.
Apocalypse | Ad Compilation
This project was inspired by the clothing ads made for grunge women’s fashion brands. These pieces were initially posted to social media and then compiled later for YouTube. They were filmed in a ghost town to compliment the gas mask aesthetic. The music was selected from one artist’s album to creative a cohesive sound. You can find the model and creator of the gas mask series on Instagram @swopester_art.
GiGi Cosmetics | Ad
This project was inspired by colorful, energetic makeup ads. The idea was to combine colors with black and white to accent features of the model and makeup. The color-filled sections were more experimental with an editing style that emulated collages. The black and white sections were more editorial, with the photography flashing by in between the model’s movement to mimic paparazzi cameras flashing.
Let Go | Short Film
This is an assignment from college where we were challenged to make our own trance film. I decided to focus on my lifelong struggle with being stuck in my own head. Each section represents how I handle this differently. I come back to this video from time to time because I was able to capture something I could never quite put into words.
Video key - The first section is where I tear something apart that should bring me joy to get to what is bothering me. The second is representing all the times I go out, or hide, so I can express myself alone. The last section represents how I feel like I'm never grounded. The camera angles are all over the place, even changing the scene itself and knocking me off my feet. The joker playing card represents the things that are weighing on me. Above all else I just can't seem to let go...